Train Your Team.
Boost Your ROI.
Lead From The Front.
The BITNW Academy is the complete soft skills + financial acumen training system for the skilled trades. Turn your techs into leaders. Build a culture of accountability. Built for business owners, ops leaders, and field teams who are tired of callbacks, culture issues, and wasted potential.
WHAT IS THE BITNW ACADEMY?
The Blue Is The New White Academy is your all-in-one training system for soft skills, financial acumen, and leadership in the trades.
Your Team Gets:
Soft Skills Mastery to boost upsells, retention, and customer trust
Financial Acumen so they understand exactly how their work impacts your bottom line
Leadership Habits that turn great techs into long-term, high-value assets
Reusable Seats so every new hire gets trained without extra cost
Progress updates delivered to you automatically as your team completes modules and courses
Onboarding & launch support so you start strong
Whether you have 5 techs or 500, the Academy scales with you.
You’re just one step away from training that turns your team into trusted leaders
Choose Your Tier and Start Today
Technician Approved
"The Course Topics Were Excellent"
"To technicians looking to make their way into leadership, the course topics were excellent. Josh’s conversation style and demeanor felt like it was on the level of “shop talk”. I think this along with his approachable demeanor will make the technicians participating feel comfortable following these videos." - Ryan Reid
Every Tier Includes:
Full access to all Academy courses, resources, and updates
Reusable seats — when someone leaves, you can train their replacement without extra cost
Free mid-year seat upgrades if your team grows
Automated progress updates so you know exactly how your team is engaging
Onboarding & launch support so you start strong
New content and tools added every year
tier 1
Small but Mighty
1-10 Employees
Includes 10 reusable seats
Perfect for owner-operators and tight knit crews
Extra seats added free if you grow mid-year
Pricing
$6,667/year (lifetime rate)
≈ $1,111/employee based on avg. team size
tier 2
Growing & Gaining Ground
11-25 Employees
Includes 25 reusable seats
Lock in culture and consistency before scaling
Free seat upgrades if you grow beyond 25 mid-year
Pricing
$15,000/year (lifetime rate)
≈ $833/employee based on avg. team size
tier 3
Established & Expanding
26-50 Employees
Includes 50 reusable seats
Leadership development running like clockwork
Free upgrades if you grow beyond 50 before renewal
Pricing
$22,500/year (lifetime rate)
≈ $643/employee based on avg. team size
tier 4
Scaling With Speed
51-75 Employees
Includes 75 reusable seats
Embed culture, communication, and consistency across all locations
Pricing
$30,000/year (lifetime rate)
≈ $500/employee based on avg. team size
tier 5
Big Team, Bigger Potential
76-100 Employees
Includes 100 reusable seats
Every tech becomes a revenue-driving ambassador
Pricing
$37,500/year (lifetime rate)
≈ $441/employee based on avg. team size
tier 6
Enterprise Custom
101+ Employees
Includes all Academy benefits
Same reusable seat flexibility and mid-year seat upgrades
Pricing tailored to your exact team size
Pricing
Custom — Let’s Talk
Alternate payment option
Prefer to pay by invoice or check?
No problem. We can send an invoice directly to your accounts payable department.
Click below to tell us your tier and billing details, and we’ll handle the rest.
A training system built for real results. soft skills, financial know-how, and leadership in the trades. Here's what your team will master:
What's Inside the BITNW Academy
Course
Focus & Benefits
Session & Content Highlights
Soft‑skills mastery to boost communication, reduce callbacks, and create leaders from within.
~8 modules, ~5 hours total. Covers ownership mindset, customer communication, teaching others, conflict resolution, and leadership habits.
Empower technicians with financial awareness so they understand cost, profit, and how their actions impact company margins.
Interactive lessons on markup vs margin, cost of hire, revenue vs profit, insurance costs, and daily operational financials.
Plus, each course includes:
Field‑tested example scenarios tailored to skilled trades
Quizzes after each lesson to reinforce accountability
Progress notifications to keep leadership in the loop
BITNW-branded certificates for every enrolled team member
STILL NOT SURE?
Frequently Asked Questions
Q: Do I have to buy again if I hire more people?
No. Every tier includes reusable seats, so if someone leaves, you can assign their seat to a new hire. And if your team grows mid-year, we’ll add more seats at no extra cost. Tier adjustments only happen at renewal, based on your current headcount.
Q: Is this just for techs?
Not at all. While the content is built with field teams in mind, it’s just as valuable for office staff, dispatch, and managers. Communication, financial acumen, and leadership are universal skills.
Q: How long does it take to see results?
Many companies start seeing results—like fewer callbacks, better communication, and improved customer reviews—within the first 30 to 90 days. The key is consistency, and we help you build that into your culture.
Q: Can I track how my team is doing?
Yes — you’ll get automated progress updates as your team moves through each course.
You’ll know who’s actively participating, who’s completed which modules, and when a certificate is earned. No separate dashboard needed — we keep you informed every step of the way.
Q: Can I preview the content before giving it to my team?
100%. We actually recommend it. When leadership takes the courses first, it sets the tone, builds buy-in, and makes coaching your team that much easier.
Q: What happens at renewal?
We’ll check your current employee count and adjust your tier accordingly - no surprises.
Q: Do you offer onboarding help or support?
Absolutely. After you sign up, we’ll send you an onboarding doc, set up your team profiles, and help you prep for launch. If you have questions at any point, we’re one email away.
Your Team Is Already Capable. Let’s Make Them Unstoppable.
