I’m Josh Zolin, founder and creator of Blue is the New White Academy. 

This platform was born from my direct experience in the blue-collar community. These incredible men and women are too often overlooked despite their pivotal role in shaping our society. 

The blue-collar world is more than just physical labor. It's a place where hidden talents flourish – talents that go beyond manual skills. Soft skills like problem-solving, effective communication, leadership, and the ability to pass on knowledge are applauded, but not taught. Rewarded, but not provided. And expected, but not offered.

As a result, these skills remain largely unrecognized and underutilized in the skilled trades, no matter how vital they may be. As a result, many talented individuals do not reach their full potential. 

At the Blue is the New White Academy, we aim to change that. Our training is designed to empower these professionals to:

1. Elevate their financial status, benefiting themselves, their families, and their employers.

2. Create and grow businesses that uplift and support the hardworking individuals in these industries.

3. Restore pride and respect to these essential professions that have built and continue to shape our world.

As blue collar workers, we are the unsung heroes of the civilized world. The backbone of our society; tirelessly building, maintaining, and evolving our physical surroundings. Our work enables everyone to lead better lives. It’s time we are acknowledged and celebrated for our contributions.

And if others can’t see the value in us, we will see it in ourselves. Acquire the skills to communicate it, teach it, and enterprise it. And then show the entire world why the fuck we’re so important. 

Blue is the New White is more than just a platform, a course, a book, or a podcast. It represents more than just an idea, a movement, or a brand. 

It's an entirely new reality. 

Let’s go to work.

Josh Zolin

Blue is the New White Academy

"Most of the kids I was working with that trimester are either already learning a trade at the CTE Center or they work with their families in a trade in the community. It was exactly what I was looking for, it was perfect."


Amanda Jones

High School English Teacher | Maine

"Having worked with him over the last two years formally in our business, I can't say enough great things about Josh and it's one of the best decisions we ever made,"


Ray Bartolomucci

CEO & Founder | Roopairs Technologies

"Having someone to fall back on and talk to about it has been a huge point of support for me. In confidence with moving forward with my own decisions, I have a sound board to bounce off with. If you're debating on working with Josh, I would suggest it. My life has dramatically improved the last 10 years..."


Brady Hale

Owner | Wingman Equipment Solutions


Josh is a blue-collar business leader with over 15 years' experience in strategy, coaching, and moving the needle in skilled trades industries. Before publishing his book, he took his father's two-man company and grew it into an 8-figure powerhouse spanning across multiple states. Although still at the helm as CEO, he has found passion in teaching others how to consistently learn, push boundaries, and be true leaders in pursuit of success. Josh lives in Gilbert, Arizona, with his wife and two daughters.

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