Get the 90-Day ROI Playbook used by real service businesses to improve retention, reduce callbacks, and boost performance using leadership, communication, and financial training that actually works.
WHAT YOU'LL LEARN:
Why most team issues are training issues, not hiring ones
The 5 performance skills that drive bottom-line growth
A real-world example of $58K in added upsells without adding headcount
A blueprint you can start using this week
How small business owners use this to build leaders from within
BONUS: 50 (yes, 50) Tool Vault. These are ready to use resources that will help streamline your ops, train your team, and protect your margins
who is josh zolin
I'm Josh Zolin
Founder of Blue is the New White Academy, CEO of Windy City Equipment, and a lifelong advocate for the people who keep our world running. I built this platform from firsthand experience in the blue-collar trenches, where hard work is expected, but the skills that actually move the needle—like communication, leadership, and financial thinking—are rarely taught.
This Academy is more than a course, it’s a movement to help small businesses develop the untapped potential within their teams and build a culture that drives performance. Whether you’re in the trades or just trying to build a stronger company, the mission is the same: give your people the tools to lead, grow, and win.
"why would I listen to you?"
Grew a two-man family business into an 8-figure, multi-state operation
15+ years of experience coaching and leading high-performance teams
Trusted by industry leaders, associations, and top service companies across the U.S.
WANT TO SEE THE SYSTEM IN ACTION?
✅ Step 1: Download the Free Playbook
➡️ Step 2: Watch the Free Demo After
🔥 Step 3: Decide if the Academy is right for your team